Flow Festival Welcomes Sustainability

Helsinki, Finland’s Flow Festival a carbon neutral music festival, invites the industry to take more climate action by providing artists with a tool based on its best practices. The Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders. The rider tackles subjects from transportation to recycling and energy production. It has been adopted by festival artists such as Neneh Cherry and Theo Parrish.

 Flow Festival, one of the hottest music festivals in the Nordics, attracts some of the music scene’s biggest names and most interesting up-and-comers. Aside from its high-quality artistic line, the 15-year-old festival has become known for its ambitious environmental work. The festival’s responsibility program, Sustainable Flow, which sets guidelines for everything from energy production and waste management to sustainable meals offered by food vendors, has made Flow one of the first carbon neutral festivals in the world.

Now, along with its sustainability partner Neste, the world’s largest producer of renewable diesel, Flow wants to encourage the music industry to do their share in battling the climate crisis. This year’s festival sees the launch of Sustainability Rider, a tool intended for artists to push the industry to take environmental action. Artist riders, once a testament to the industry’s most opulent excesses, can now be something more. The sustainability rider addresses issues from avoiding single-use plastics, ways of minimizing the carbon footprint of flying, recycling, sustainable ground transport and climate-conscious refreshments. So far, the sustainability rider has been adopted by artists like Neneh Cherry and Theo Parrish, both performing at Flow this August.

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