The timing is extended to four days, in view of the fashion week, so as to converge all the sector’s initiatives in the same period, thanks to MISE.
WHITE expands its geography within the Tortona Fashion District, with the hub in Tortona 31/Archiproducts and with the venue for special projects and events within Camera Italiana Buyer Moda, which add to the three already existing locations. The timing is extended to four days, in view of the fashion week, so as to converge all the sector’s initiatives in the same period, thanks to MISE. The record number of 532 exhibitors (368 from Italy and 164 from abroad, namely a 6,4% increase), goes to show the key role the trade-fair plays in the womenswear international scene. Ssheena is September’s Special Guest with an Urban Catwalk in the heart of Milan, while Efisio Rocco Marras is the Special Designer, with the new direction undertaken by I’M Isola Marras. Consolidated brands, international ones and cutting-edge labels are the event’s protagonists, comprising a rich calendar of events that has reached over 390 requests for entry, of which 134 from abroad.
photo from left: Michele Scannavini President of ITA, Massimiliano Bizzi Founder of WHITE, Brenda Bellei Ceo of M.SEVENTY, Cristina Tajani Councillor for Fashion and Design for the municipality of Milan, Ivan Scalfarotto Undersecretary of the Ministry for Economic Development. Sebastian Reuter/Getty Images for White